If you are a lawful permanent resident, then you are not eligible to petition to bring your parents to live and work permanently in the United States. If you are a US citizen 21 years of age or older, however, you can petition to bring your parents to live and work permanently in the United States.
Typically, immigrant visa holders are not permitted to bring their parents to the United States because they are not considered immediate dependents. Generally, immigrant visas allow you to bring a spouse and dependent children with you to the United States. However, there are other visas that may allow you to sponsor your parents in the future.
For a Non-Immigrant visa, your parents will need to apply for their own visas separately to join you on your trip to North America.
There may be an exception granted for special circumstances, like if your parents are dependent on you. In most cases, however, you cannot bring your parents to the United States with you as a permanent resident.